A TAILWIND FOR INDIAN PHARMA SECTOR

~ ANISH

The Indian pharma industry is on a good growth path and is likely to be in the top global markets in value term by 2020, according to the PwC – CII report titled “India Pharma industry ".

India is called the pharmacy of the world. The drugs and pharmaceuticals sector have attracted cumulative FDI inflow . The Indian pharmaceuticals market has characteristics that make it unique. First, branded generics dominate, making up for 70 to 80 per cent of the retail market. Second, local players have enjoyed a dominant position driven by formulation development capabilities . In addition to this, patent expiry or loss of brand exclusivity is also expected to result in higher exports of generic drugs.

Indian pharma companies are likely to focus on development of specialty medicines or complex generics to augment their portfolio and increase share in world exports. India has been newsworthy as a result of its indigenous phar- maceutical industry selling low-cost AIDS cocktails to South Africa in direct competition with drugs manufactured by multinationals. 70% of the pharmacetical market has been controlled by the leading 250 companies. The government has control over the price and there is severe price competition. 70% of the country’s demand has been met by the pharmaceutical industry.

We are at 11% of the generics market, if we accelerate the journey to at least 17% of the demand and given our exposure to exports, there is significant opportunity for us to drive the formulation business . Each industry in any country has its own strength . The growth of this industry is expected greatly because there is increase in potential. India's pharma sector products are cost effective and has good manufacturing power as compared to other countries . The marketing and supply chain is on the upper side in India . The manifold ecosystem also scale up the sector .

It is expected that the increase in export or generic drugs to the developed market will provide wide scope to perform large scale clinical trails for indian pharma sector .

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