Women Entrepreneurs: Cutting the edge by beautifying homes and generating livelihood

India is a home to numerous skilled artisans and craftsmen and their products enjoy global recognition due to exclusive designs, patterns, designs and quality.
These Indian startups are creating their work using natural and traditional organic material.

Akshya Agarwal, Acasa Desain

Acasa Desain (2016) is a home décor venture by Akshya Agarwal. Acasa Desain produces aroma candles from beeswax and soy and natural essential oils(purely organic) and don’t emit any harmful soot. Also, a range of handmade wooden and brass knobs with natural gemstones to beautify homes. She believes eco-friendly products are the key to market capture and sustainable environment.
Strategy:
Values client feedback, Constant innovation, Work space sharing, Organic products.

Dr. Megha Phansalkar, Tisser Rural Handicrafts

Tisser Rural Handicrafts Pvt Ltd and Tisser Artisan Trust works as a means for livelihood to many artform and handloom artisans.
They adopted a unique model for product designing and diversification through IT-enabled innovations which is achieved by expanding artisans' product portfolio by marketing their products on various platforms. She believes a balanced growth is achieved by taking modern know-how with traditional craftsmanship.
Strategy:
IT enabled technology, Social media marketing, Networking.

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