Mukesh Ambani is Distributing 4K Televisions for free

Asia’s richest man is handing out TVs to hook users on movies and entertainment shows via internet. Mukesh Ambani’s fiber-to-the-home (FTTH) service is finally here. After jostling into the wireless phone market through free calls and data for three years, the billionaire is back to rule the market. Jio-Fiber plan rentals starts at ₹699 and goes up to ₹8499. The lowest tariff starts with 100 Mbps speed. Ultra-high speed, free domestic voice calling, conferencing, TV video calling are some of the promises made by the Jio-Fiber Plan.

Airtel, backed by tycoon Sunil Mittal, and billionaire Kumar Mangalam Birla's Idea are also trying to entice users by offering access to TV and movie content in order to cement their position in market after the arrival of Jio-Fiber salvo. They were previously left under maintaining debt due to Ambani's free calls and cheap data service.The market could jump to $5 billion by 2023 from $500 million last year. With boom in Bollywood production houses and streaming services, paying subscribers could rise to as many as 50 million, while users of advertising supporting video-on-demand will reach 600 million.

Wedging its way into a business emblazoned with reputed competitors like Netflix, Amazon.com, Walt Disney co.'s Hot star, Jio would need to go beyond just offering cheaper access via bundled services.

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