Strike While the Iron is Hot: On Amazon and Flipkart’s Enormous Job Creation

Gearing up for the upcoming festive season, India’s two greatest e-commerce players, Amazon and Flipkart, have cumulatively recruited over 1.4 lakh temporary workers across the supply chain in preparation for their festive sales this year.

Flipkart said it had recruited 50K people across its supply chain, logistics arm and customer support and expects the indirect jobs to have been augmented by 30% as compared to last year. Amazon India, on the other hand, has claimed to have created more than 90K direct temporary employment opportunities in many cities across the country like Mumbai, Delhi, Hyderabad, Chennai, Bangalore.

Amazon has estimate 15 customer service sites across 11 cities offering support to customers and has ramped up it's delivery service partner network with over 1.4k delivery stations. Flipkart has generated additional indirect jobs at the seller location in packaging and warehouse management. the e-commerce company is also contingent upon these sellers for nourishing the right training to the hired talent. The hiring and upskilling of the freshly recruited staff are in line with the government’s National Skill Development Mission and will provide a major lift to local employment and the economy.

Such e-commerce companies see a large chunk of their sales during the festive season, so they start preparing for festive sales months in advance, ramping up logistics and recruiting thousands of temporary workers to make sure that product deliveries are on time. By creating employment and qualifying the sellers to scale their businesses during this time, they play a vital role in driving the industry and subsequently the economy.

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