The Entrepreneur Trivialising Food Waste

For most of us, leaving the stability of a well-paid job to join a start-up might seem daunting. For Danish entrepreneur Mette Lykke, it's a leap she made not just once but twice. Back in 2007 she was working for management consultancy McKinsey. But later Mette decided and partnered with Christian Birk and Jacob Jonck, to launch the personal training app Endomondo.For the three sports enthusiasts, launching an app to "make fitness fun" was a logical fit. But making success of their Copenhagen-based idea was no walk in the park though. At that time - 13 years ago - most of the phones lacked GPS systems. In the first few months of Endomondo, there were days when no one signed up at all. The game changer came when the Apple App Store opened in 2008 and smartphone sales boomed. By 2015, the app had 20 million users and caught the attention of American sportswear giant, Under Armour.

The US Company bought Endomondo for $85 million. Mette was just 33 at that time and suddenly she and her two partners were multimillionaires. After the sale, she continued to work for Endomondo and its new parent. It was after sometime, she decided to embark on her new journey to fight food waste. Five young Danish Entrepreneurs had launched the online marketplace where restaurants and shops post whatever food they have available, together with a time-slot for collection.

Members of the public can then purchase food at discounted prices through the app. The surplus food is saved from being thrown away. Mette found the start-up so exciting that she invested in it and after a few months, she left Under Armor and joined Too Good to Go as Chief Executive. Mette has overseen a rapid expansion. The firm now employs 450 people and operates in more than 13 European countries and is due to roll out in Sweden.So far Too Good To Go team have helped save more than 25 million meals.

Comments

Past makes present: Elon Musk 's anti union tweet

Who would have thought that a tweet made in 2018 will cause hassle in someone’s life in 2021. We are talking about none other than Mr. Elon Musk, CEO of Tesla, Inc. He needs no introduction but more than him, his tweets are famous. Elon Musk has been seen tweeting sharp and blunt statements very often but this time he faced serious repercussions as well. Swami Vivekananda rightly said that the present is determined by past actions. It all started in 2018 when Elon musk is his tweet, wrote: “Nothing stopping Tesla team at our car plant from voting union. Could do so tmrw if they wanted. But why pay union dues & give up stock options for nothing? Our safety record is 2X better than when plant was UAW & everybody already gets healthcare.” This tweet came in the limelight in 2021 when National Labor Relations Board found it oppressive and threatening. As per NLRB the tweet by Mr. Elon Musk was unlawfully threatening the employees with the loss of stock options if they decided ...

Russia’s Melting Snow May Cost the World Economy 2 Billion Dollars

The impact of climate change on a vast permafrost area of Russia has become a principal apprehension for the country. This is primarily due to thawing of once permanently frozen ground which covers more than half of Russia. The liquefication of snow is putting buildings, pipelines and other infrastructure in peril. This problem needs to be addressed imperatively because the scale of damage will escalate every year. Rising temperatures are the epicentre of anxiety for mining, oil and gas companies. The permafrost area accounts for 15% of Russia’s oil and 80% of its gas operations. It is also home to miners including MMC Norilsk Nickel PJSC, the biggest refined nickel and palladium producer. Multiple new craters have been found in the gas-rich Yamal region, which is a risk to pipelines. By 2050, global warming may jeopardise about a fifth of structures and infrastructure across the permafrost area, costing about $84 billion. Residential real estate, worth $53 billion, might be als...

Changing Environment For Local Business In Sri Lanka; Government Initiates The Revolution

Local industries and businesses are the backbone of the economy of any country. Additionally, Sri Lankan Government defines a local company as one with a minimum ownership of 51% of a Sri Lankan. To help these companies grow, the Sri Lankan Finance Ministry has proclaimed a circular enlisting the priorities to the local companies. Moreover, this move from the government may bring some salient alterations in the condition of the local manufacturers. The government has also come with up steps that will augment the local industries across the different domains. These domains include IT sector, construction, etc. The circular, as issued by the government includes relevant documentation regarding sourcing of resources and products. Additionally, sources point towards the fact that the government is hoping to extend support to the domestic sector and help them grow. Besides, the major focus is on the three sectors- IT software and hardware, construction and furniture and allied products. Pos...

Entrepreneur Digest

Search This Blog