Skip to main content

Flipkart , Niti aayog to strengthen the platform for women entrepreneurs

~ ANURAG


 “You will be defined not by what you achieve, but by how you survive.” – Sheryl Sandberg, COO, Facebook

In an effort to enhance the community experience for women entrepreneurs in India, NITI Aayog and Flipkart, have collaborated to launch the revamped Women Entrepreneurship Platform. The Women Entrepreneurship Platform (WEP) is a unified access portal which brings together women from different parts of India to realise their entrepreneurial potential.


Although we worship Goddesses in India, traditionally a woman is expected to remain at home and take responsibility of household chores. Because of this traditional mindset, women do not have freedom to follow their dreams, let alone the resources. WEP will help free women from the shackles of traditional thinking by encouraging them to follow their entrepreneurial aspirations and also providing them with necessary resources on one hand and on the other, it will give us the important lesson that household chores are the responsibility of both the male and the female. Apart from this, it also helps women solve their queries on complex grounds such as GST, Income Tax, etc.

This initiative will definitely bring about a change in mentality and stir a mental revolution where women will not be viewed as dependent, but will have the confidence to follow their own dreams; at individual level. From the nation’s perspective, it will lead to more jobs and greater productive activities which surge our GDP. The mental revolution will also raise our female literacy.


Every great initiative always has some challenges to it. WEP too has challenges: firstly, how will the lack of proper technical knowledge be dealt with? Secondly, how will the traditional image of woman as a homemaker be changed in rural areas? Thirdly and most importantly, how will the WEP be accessible to the women in rural areas? Solutions to these challenges must be found and a woman should be at the helm of this initiative, one who inspires other women to overcome all challenges and gives wings to their dreams. The amazing case study of Lijjat Papad can help women in rural areas identify and correct the flaws of their entrepreneurial initiative, so that they grow and inspire hundreds of other women as they grow.

For India to achieve its true magnificence, women must take the lead role. The WEP as initiative has not only quantitative benefits but also qualitative benefits, which will go a long way in making our womenfolk more self-reliant, successful entrepreneurs.


Comments

Post a Comment

Popular posts from this blog

Past makes present: Elon Musk 's anti union tweet

Who would have thought that a tweet made in 2018 will cause hassle in someone’s life in 2021. We are talking about none other than Mr. Elon Musk, CEO of Tesla, Inc. He needs no introduction but more than him, his tweets are famous. Elon Musk has been seen tweeting sharp and blunt statements very often but this time he faced serious repercussions as well. Swami Vivekananda rightly said that the present is determined by past actions. It all started in 2018 when Elon musk is his tweet, wrote: “Nothing stopping Tesla team at our car plant from voting union. Could do so tmrw if they wanted. But why pay union dues & give up stock options for nothing? Our safety record is 2X better than when plant was UAW & everybody already gets healthcare.” This tweet came in the limelight in 2021 when National Labor Relations Board found it oppressive and threatening. As per NLRB the tweet by Mr. Elon Musk was unlawfully threatening the employees with the loss of stock options if they decided ...
Post a Comment
Read more

Russia’s Melting Snow May Cost the World Economy 2 Billion Dollars

The impact of climate change on a vast permafrost area of Russia has become a principal apprehension for the country. This is primarily due to thawing of once permanently frozen ground which covers more than half of Russia. The liquefication of snow is putting buildings, pipelines and other infrastructure in peril. This problem needs to be addressed imperatively because the scale of damage will escalate every year. Rising temperatures are the epicentre of anxiety for mining, oil and gas companies. The permafrost area accounts for 15% of Russia’s oil and 80% of its gas operations. It is also home to miners including MMC Norilsk Nickel PJSC, the biggest refined nickel and palladium producer. Multiple new craters have been found in the gas-rich Yamal region, which is a risk to pipelines. By 2050, global warming may jeopardise about a fifth of structures and infrastructure across the permafrost area, costing about $84 billion. Residential real estate, worth $53 billion, might be als...
Post a Comment
Read more

Changing Environment For Local Business In Sri Lanka; Government Initiates The Revolution

Local industries and businesses are the backbone of the economy of any country. Additionally, Sri Lankan Government defines a local company as one with a minimum ownership of 51% of a Sri Lankan. To help these companies grow, the Sri Lankan Finance Ministry has proclaimed a circular enlisting the priorities to the local companies. Moreover, this move from the government may bring some salient alterations in the condition of the local manufacturers. The government has also come with up steps that will augment the local industries across the different domains. These domains include IT sector, construction, etc. The circular, as issued by the government includes relevant documentation regarding sourcing of resources and products. Additionally, sources point towards the fact that the government is hoping to extend support to the domestic sector and help them grow. Besides, the major focus is on the three sectors- IT software and hardware, construction and furniture and allied products. Pos...
Post a Comment
Read more