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How a Single Tweet Jeopardized NBA’s Billion Dollar Business in China


The recent tweet from Daryl Morey, general manager of Houston rockets, has put billions of dollars of NBA in a predicament. The tweet about Hong Kong has placed NBA on the cusp of losing all the investment it has done in China. Hong Kong has been the principal focus for the world to target China because of violation of human rights. China has made it clear that it wishes to circumvent attention gravitating towards its relation with Hong Kong. NBA’s concern for Hong Kong isn't negligible because this incident's been assessed from the right of freedom of expression as well. The argument clearly states that China can't control the rights of another person expressing his views. China has also asked NBA to fire Daryl Morey and this has further exacerbated tensions between China & NBA. The trade war hasn't cooled down yet and another clash between big American corporate and communist China is surging.
If the feud between China and NBA doesn't settle down, NBA would lose its base of 800 million fans (almost triple the population of the US) hurting their profits and business. China's been a lucrative market for NBA and other big corporates, thanks to the population of China and per capital income of people there.
However, the bigger feud here is between values and capitalism. Both arguments stand correspondingly valid as one corporate just can’t relinquish diligence and years of work for a tweet. However, is money and investment superior to the right of an individual? Nonetheless, this beef underscores the crucial role of politics in business and entrepreneurial side of the world. Should a business modify its policies just to make the government pleased? Should a company give up on its values and work in accordance to the interest of policy makers and politicians? The answer is still ambiguous in the business world.

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